10+ Best Email Marketing Softwares 2021

On this digital setup, where there are numerous ways of executing marketing tactics, probably, most of us would think that email marketing has been long gone. This question remains to be the dilemma for most of today's small-time marketers, considering that social media tends to be the go-to marketing channel outlet. However, with 60% of professional internet marketers who believe that email marketing outperforms social media, as per MailMunch, you might as well think about how vital email marketing to your business. If you're thinking that dealing with the email marketing approach is a hassle one for you, well, you should think again, for there's a tool that would help you ease up your task. Email Marketing Software is a service-based platform that automates email marketing. This software provides a variety of functions that streamlines email marketing, such as email subject line generator and customized email templates. Benefits:
  • It segments targeted messages.
  • Email marketing software saves you from costly marketing tactics.
  • Drive revenue.
Finding the right email marketing software for you to use might take you a lot of time if you scan for multiple browser tabs. For this reason, we gathered below a list of the best email marketing software that you can freely explore. Our sorted software already has its corresponding advantages and disadvantages, so consider taking your time going through our list.

Comparision

Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
HubSpot Marketing Hub HubSpot Marketing Hub 9.2 Brian Halligan $40 2006 $513 M
3,500+
Cambridge 1878+ Reviews
78.7K +
ActiveCampaign Email Marketing ActiveCampaign Email Marketing 9.2 Jason VandeBoom $9 2003 $90 M
1,000+
Chicago 1878+ Reviews
50K +
Moosend Moosend 9.1 Yannis Psarras N/A 2011 $1.7 M
50+
London 1878+ Reviews
3.9K +
OpenMoves OM3 OpenMoves OM3 9.1 Amir Chitayat $25 2001 $3 M
50+
Huntington
1897+ Reviews
560K +
Mailchimp Email Marketing Mailchimp Email Marketing 9 Ben Chestnut N/A 2001 $700 M
5,000+
Atlanta 1888+ Reviews
N/A
Rejoiner Rejoiner 9 Mike Arsenault $95 2012 $2.5 M
50+
Boston 1897+ Reviews
47.9K +
Drip Drip 9 John Tedesco $19 2012 $14 M
250+
Minneapolis
1879+ Reviews
64.5K +
MailerLite MailerLite 8.9 Ignas Rubezius N/A 2010 $2 M
96+
Vilnius
1798+ Reviews
12K +
Constant Contact Constant Contact 8.8 Gail Goodman N/A 1995 $361.9 M
1,235+
Waltham
1877+ Reviews
500K +
Sendinblue Sendinblue 8.8 Armand Thiberge N/A 2012 $19.8 M
285+
Paris 1879+ Reviews
175K +

HubSpot Marketing Hub

9.2 User Rating
$40 Price
Lead Management, Analytics, Blogging Feature
Overview

HubSpot Marketing Hub is an award-winning application that provides integrated email marketing solutions. The platform provides all the necessary tools for email marketing that allows you, as a user, to create, personalize, and optimize your marketing emails. This app also maximizes and measures the impact of your email campaigns thanks to the application’s A/B tests and detailed engagement analytics.

If you consider HubSpot Marketing Hub as your best pick for your business’ email marketing, you need to recognize that this platform also has negative qualities. Although this software provides you the best email marketing solutions, this platform might be a little expensive for you. Furthermore, HubSpot has areas that require a few workarounds; plus, its dashboards need to improve.

ActiveCampaign Email Marketing

9.2 User Rating
$9 Price
Marketing automation, Smart auto responders, Drag and drop email designer Feature
Overview

ActiveCampaign Email Marketing is a cloud-based software that provides email marketing and marketing automation solutions. This application has the capacity to establish steady engagement and incredible customer experiences with your email marketing. With ActiveCampaign, you can’t just enjoy email marketing and marketing automation, for the app also provides machine learning capabilities for predictive sending and predictive content beta.

However, ActiveCampaign Email Marketing also has negative attributes that are essential for you to know. ActiveCampaign’s email designer needs to improve, the app’s mobile site also requires improvement, and the app must add a better training guide.

 

Moosend

9.1 User Rating
Custom Sign-Up Forms, Email List Segmentation, Triggers Feature
Overview

Moosend is another email marketing software programmed to help users with the creation and monitoring of email marketing campaigns. This software provides a drag-and-drop UI that allows users to create and customize responsive emails on various devices.  Moosend also provides reporting and analytics features to enable its users to handle their email marketing campaigns strategically. 

Nevertheless, Moosend is just like any other software, for it has several issues that you also have to consider. Moosend needs to improve some of its functions, such as its interface’s presentation, template design, as well as its template editor.  

 

OpenMoves OM3

9.1 User Rating
$25 Price
Marketing Automation, A/B and MVT Testing, Powerful Integrations Feature
Overview

OpenMoves OM3 is an email marketing software built for small, medium, to enterprise-sized businesses. This software offers an extremely easy to use features that includes drag-and-drop functionality, customizable email templates, automated drip campaigns, lead scoring, and so much more. On top of that, OpenMoves OM3 includes integrations from various third-party apps like Salesforce, PipeDrive, Magento, and Microsoft Dynamics.

Moreover, you still need to consider that OpenMoves OM3 has its share of negative qualities as well. OpenMoves OM3 might be your best go-to platform, but you need to take into account that this app doesn’t integrate with some of ERP systems; it takes time to learn the app, and its user interface needs improvement.

Mailchimp Email Marketing

9 User Rating
Tag subscribers, Keep all email subscribers in one list, Build & run Facebook ads Feature
Overview

MailChimp Email Marketing is an email marketing service included in MailChimp’s marketing platform for campaigns. This software includes the essential tools for you to create professional email marketing materials, such as drag-and-drop builder, content studio, email automation, real-time analytics, and transactional emails. On top of that, MailChimp Email Marketing provides integrations that will allow your email marketing to extend to vast audiences.

Nevertheless, you need to consider that MailChimp Email Marketing has disadvantages that you need to take a closer look at. The application has a tendency for flagging by several email services, the customer support needs to be more responsive, and its user interface needs to be more user-friendly.

 

Rejoiner

9 User Rating
$95 Price
Holdout Testing, Site Analytics, Pre-Submit Tracking Feature
Overview

Rejoiner is a cloud-based email marketing software programmed for customer engagement and cart-abandonment rate monitoring. Rejoiner provides a comprehensive capability to help users browse abandonment campaigns and send automated emails to retain potential clients. This software also provides abandonment dashboards, allowing users to monitor real-time status for their customers.

However, Rejoiner still has its negative qualities as an app that you need to consider. The application’s dashboards need some improvement; its pricing may be expensive, plus, it also lacks advanced testing features.

Drip

9 User Rating
$19 Price
Deep customer insights, Behavior and event tracking, Powerful segmentation Feature
Overview

Regarded as one of the best email marketing software today, Drip sits at the list as one of the go-to picks. Drip is a cloud-based marketing solution that focuses on eCommerce-driven organizations. This software provides highly automated lead magnet delivery, highly customizable visual emails, automated workflows, and other marketing personalization, that drives efficient messages to its user’s target customers.

Despite these superb features, there are still disadvantages that you need to consider upon using Drip. Drip somewhat lacks reporting capabilities, its email builder requires more improvement, and its interface needs enhancements.

 

MailerLite

8.9 User Rating
Rich-text editor, Newsletter templates, File manager Feature
Overview

MailerLite is a cloud-based email marketing platform designed to provide high-quality solutions to drive email marketing campaigns. MailerLite highlights key marketing features, such as email automation, campaign reporting, subscriber list management, and result tracking. This software also provides a variety of app integrations that helps its users manage email marketing seamlessly.

If you think that MailerLite is the perfect software for you, it is also important for you to know that this platform has disadvantages. Complicated on-screen designer tools, improvable automation, and spam issues, especially for email notifications, are some of the issues that you need to consider upon choosing the MailerLite app.

Constant Contact

8.8 User Rating
Image Management, Autoresponder, Deliverability Feature
Overview

Constant Contact is one of the full-featured software for marketing automation built for businesses of various sizes. Constant Contact features an all-in-one solution that users can utilize to drive their email marketing. This software includes features like email templates, marketing automation, Google ads integration, eCommerce integrations, as well as real-time tracking tools.

Like any other email marketing software, Constant Contact also has its share of disadvantages that you might encounter upon utilizing the app. Constant Contact might be an ideal platform for you; however, the application still doesn’t provide two-factor authentication using the TOTP algorithm, it has poor billing policies, plus, it has less flexibility in the campaign email design.

 

Sendinblue

8.8 User Rating
Excellent Deliverability, Unlimited Contacts, Customizable Sign-up Forms Feature
Overview

Sendinblue is a SaaS platform for marketing automation that delivers all-in-one solutions for email campaigns, transactional emails, and SMS messages. Sendinblue has all the necessary tools that combine a robust and user-friendly approach. With Sendinblue, users can enjoy powerful features like WYSIWYG email editor, mobile optimization, high-level marketing automation, responsive email design tools, link tracking, and so much more.

Nevertheless, Sendinblue still has its downsides that you need to take note of before picking. Sendinblue is a little bit difficult to set up; it needs to improve its load time, and it lacks informative materials for the app’s overall function.