10+ Aprimo DAM Alternatives and Competitors

Aprimo DAM Logo

Aprimo DAM

8.7 User Rating
$61.3 M Revenue
500+ No of Employees
1988 Founded
SaaS Industry
Digital Asset Management Software Category
Erik Huddleston CEO

Aprimo DAM is a popular digital asset management or DAM software that is available right now for enterprises. This app enables businesses to stay on top of the distribution of virtual assets, such as images, texts, and videos, across their entire organization. Currently, software CEO, Erik Huddleston, provides superb leadership for the platform’s 500 employees. Among the hundreds of employees, there are two that stand out, namely Jenelle Kueter as Application Consultant and Christine Bailey as Business Relationship Manager. All these personnel strive to provide the best customer experience for all 11,000, and more, customers.

Since the app first offered its services in 1988, which also makes it one of the earliest apps of its kind, Aprimo DAM continues to show tremendous growth. To prove it, the company now has an estimated revenue of $61 million per year. Aprimo DAM achieves this despite competing with other platforms that offer top notch DAM solutions. These apps include Canto, Adobe Experience Manager, Widen Collective DAM, Bynder Digital Asset Management, Brandfolder DAM, Microsoft Digital Asset Management, Image Relay, IntelligenceBank DAM, Libris DAM, and Elvis DAM. If you would like to know more about these platforms, including Aprimo DAM, all you need to do is scroll down.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Canto Canto 9.5 Jack McGannon N/A 1990 $5 M
San Francisco 1784+ Reviews
2.5K +
Adobe Experience Manager Adobe Experience Manager 9.4 Shantanu Narayen N/A 1982 $11 B
San Jose 1874+ Reviews
5M +
Widen Collective DAM Widen Collective DAM 9.3 Matthew Gonnering $20000 1948
$500 M
1784+ Reviews
1M +
Bynder Digital Asset Management Bynder Digital Asset Management 9.2 Chris Hall $450 2013 $48 M
Netherlands 1787+ Reviews
1.3K +
Brandfolder DAM Brandfolder DAM 9.1 Luke Beatty N/A 2012 $11.8 M
Colorado 1784+ Reviews
3M +
Microsoft Digital Asset Management Microsoft Digital Asset Management 9 Satya Nadella N/A 1989 $38 B
Colorado 1879+ Reviews
10M +
Image Relay Image Relay 8.9 Skye Chalmers $99 2002 $10 M
1789+ Reviews
57.4K +
IntelligenceBank DAM IntelligenceBank DAM 8.8 Tessa Court $9 2009 $20 M
Australia 1874+ Reviews
350K +
Aprimo DAM Aprimo DAM 8.7 Erik Huddleston N/A 1988 $61.3 M
Chicago 1748+ Reviews
11K +
Libris DAM Libris DAM 8.6 Bar Veinstein $6499 1999 $59.2 M
New York 1799+ Reviews
7.5K +

Key Employees

Erik HuddlestonErik Huddlestonhttps://www.linkedin.com/in/ehuddleston
Jenelle KueterJenelle Kueterhttps://www.linkedin.com/in/jkueter
Christine BaileyChristine Baileyhttps://www.linkedin.com/in/christine-bailey-5b54a7


“ Customer service not up to expectations ”

7/10 (overall) - Kishore Rachapudi
  • Enhanced Collaboration to support communication and execution.
  • Streamlined data entry for ease of use.
  • More transparency on technical and functional specifications.
  • Aprimo Configuration Mover.

“ Use Cases and Deployment Scope ”

7/10 (overall) - Gabriele Minichillo
  • Easy to use.
  • No limits to create campaign
  • Simply customize analysis.
  • Easy linked to other platform

“ Perspective from an admin 1 year in to Aprimo rollout ”

8/10 (overall) - Michael Higgins
  • The strongest suit of the application is workflow management.
  • As an admin, I am able to create workflows that will move a job along it’s path automatically from open to closure.
  • The UI is pretty bare bones. It doesn’t turn on marketing users.
  • The support from Teradata is lacking. If you’re an on-demand customer, Teradata is not invested in your success.


  • Access Control
  • Analytics
  • Accounting Intergration
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Billable Hours Tracking
  • List Management
  • Marketing Automation
  • Sales Enablement
  • Sales Force Automation
  • Security
  • Team Collaboration
  • Performance Management
  • Process Management

Images & Videos

Q & A

Q. What is Aprimo DAM?

The Aprimo DAM app, as stated earlier, is a cloud-based digital asset management that enables enterprises to drive customer experiences. In order for them to do that, this app offers users a way to automate and stay on top of insights, content, work, and planning. On top of that, Aprimo DAM also integrates with highly robust systems, so that users gain more flexibility.

Q. How much does Aprimo DAM cost?

Just like most apps that cater to enterprises, Aprimo DAM also offers custom pricing for interested customers. This means that you have more control over the tools and features that you need from the platform, which also keeps you in control of the price. All you need to do in order to get started is by getting in touch with the sales team of Aprimo DAM, so that they can provide you with a price quote afterwards.

Q. Does Aprimo DAM have a free trial?

Unfortunately, the Aprimo DAM platform does not provide potential users with a free trial period. However, it does feature a demo version of its software. This can provide you with enough insights regarding the full extent of Aprimo DAM’s capabilities.

Q. How many users does Aprimo DAM have?

Aprimo DAM is one of the more popular platforms for DAM solutions, which is why it is home to more than 11,000 active users per month and counting.