10+ Best Demand Side Platform Software 2023

The Google Marketing Platform is a unified advertising and analytics platform that builds on current interfaces between DoubleClick and the Google Analytics 360 Suite to enable improved cooperation for business marketing teams. It combines advertising and analytics to help users establish more meaningful consumer connections, uncover deeper insights, and improve marketing results.

Scibids was established in 2016 and is based in Paris. It also has offices located in London, Madrid, Singapore, Delhi, Tokyo, Sao Paulo, Sydney, Chicago, Miami, and New York City. Scibids creates unique AI to help marketers be more effective. Scibids AI helps addressable paid media channels achieve breakthrough performance and scale.

AdButler is a hosted advertising management tool that aims to make it easier for people to keep track of their advertising. It is a privately held firm based in Victoria, British Columbia, that was created in 1998. It's a completely configurable ad-serving platform. Its robust API allows businesses of all sizes to customize the ad server that they need.

Simpli.fi is a market leader in programmatic advertising and agency management software, offering an integrated omnichannel workflow that helps media buying organizations operate better. With over 130,000 active daily campaigns run by over 30,000 active advertisers, Simpli.fi's clients are able to deliver performance on high volumes of campaigns and provide deep insights into their dynamic audiences.

In 2013, StackAdapt founders Ildar Shar, Vitaly Pecherskiy, and Yang Han brought their interests in science and entrepreneurial ambitions together to create one of the world's most revolutionary advertising platforms. StackAdapt is a hub of innovation, imagination, creativity, and a growing workforce spanning Canada, the United States, and the United Kingdom.

Since 2001, Basis Technologies has supplied unified software and services to help marketing businesses simplify and automate their digital media operations, resulting in better profitability and productivity. Basis is now the industry's most comprehensive media automation and intelligence platform, as well as the only one that unifies planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social media.

In 2007, MediaMath developed the first demand-side software solution, and it is now the leading technological pioneer on a mission to improve advertising. It achieves exceptional results and assists over 3,500 marketers in resolving complicated marketing issues so that they can improve client interactions across screens and around the world.

Choozle is a digital advertising software platform that is self-service and independent. It offers the most comprehensive approach to digital marketing and sets up its partners for self-service success through openness, integrity, and a digital advertising software platform with control at its core. Andrew Fischer and Jeffrey Finch, the company's founders, founded it in 2012.

Criteo is a worldwide technology company that uses the world's best commerce media platform to assist marketers and media owners achieve their objectives. It allows for discovery, innovation, and choice on the open internet. The company, which is based in Paris, France, was created in 2005 to deliver online display advertisements.

Adjust software was launched in Berlin, Germany, in 2012 by founders Christian Henschel, Paul H. Muller, and Manuel Kniep with the purpose of creating a measurement and tracking solution for app marketers to better understand where their customers come from. That same year, they secured their first round of financing.