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10+ Google Analytics Alternatives and Competitors

Google Analytics

4.5 User Rating
50+ No of Employees
2005 Founded
SaaS Industry
Data Analytics Software Category
Paul Muret CEO

Google Analytics is one of the leading data analytics platforms programmed to deliver high-end data analytics solutions for startups and mid-sized companies. This platform aims to help users monitor and study site traffic, enhance marketing strategies, and observe product sales. Google Analytics allows its users to make it happen, thanks to its excellent data and analytics features, such as campaign segmentation, data visualization, reporting, and much more. Launched in 2005, Google Analytics emerge to support every user's need to track website activity, such as the session duration, pages per session, and bounce rate. Since its release in the market, Google Analytics becomes the primary platform for web data analytics thanks to its high-end technology, such as Google Analytics Tracking Code. With more than 13,000 users that trust Google Analytics, the software tops other data analytics platforms, including Zoho Analytics, SAS Advanced Analytics, Domo, Qlik Sense, IBM Analytics, Sisense, and Tableau Data Analytics.


Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Sisense Data Analytics 4.8 Amir Orad $35 2004 $100 M 750+ New York 1666+ Reviews 2000+
Tableau Data Analytics 4.7 Adam Selipsky $12 2003 $1.3 B 4181+ California 1788+ Reviews 86000+
Zoho Data Analytics 4.6 Sridhar Vembu $0 1996 $600 M 9100+ Chennai 1686+ Reviews 45000000+
IBM Analytics 4.6 Kwame Awuku Custom 1983 $79.1 B 352600+ New York 1565+ Reviews 2200+
Looker Data Analytics 4.6 Frank Bien Custom 2012 $131.6 M 500+ California 1878+ Reviews 1600+
SAS Advanced Analytics 4.4 Jim Goodnight $8000 1976 $3.1 B 13946+ Cary 1878+ Reviews 83000+
MATLAB 4 Cleve Moler Custom 1984 $900 M 5000+ Natick 1778+ Reviews 30474+
Birst 4.3 Jay Larson Custom 2004 $20 M 500+ San Francisco 1789+ Reviews 130000+
Qlik Sense Data Analytics 4.3 Mike Capone $30 1993 $750 M 5000+ Lund 1877+ Reviews 354025+
Domo Data Analytics 4.3 Josh James $250 2010 $200 M 250+ Utah 1877+ Reviews 1800+

Key Employees

Image Name Designation Email ID Twitter Linkedin
Patrick Lauro Skilled Operation Manager N/A N/A
Dipan Kumar Das Cyber security specialist N/A N/A
Angela Shikwambana Co Founder N/A N/A


“ Identifies Whats Going On With Your Website ”

4/5 (overall) - Tayyab S.
  • Google Analytics tells us about the insights of our company or personal website. It also tells us where you are receiving clicks, user’s location, website visited history and many more.
  • It provides easy and efficient integration with third-party platforms such as Google Ads and Social Media.
  • It is very difficult to stay up with new & upcoming updates and features because sometimes I get lost in the new navigation or user interface.
  • There is a lack of end-user support and difficult to identify the middle part of insights. It will be great if Google Analytics launches a built-in URL builder for the sake of campaign-tracking.

“ Best Tool To Interpret the Development of Your Website/App ”

4.5/5 (overall) - Prithviraj J.
  • Ready Reports Generation.
  • Real-time analysis of a website
  • Few complications in combining dimensions and metrics.
  • Few methods are tricky for setting up filters and segmentations.

“ Google Analytics for Rich Web Insights ”

4/5 (overall) - Sarah H.
  • Google Analytics is one of the most powerful tools available and it’s free.
  • It’s very simple to deploy as long as you have backend access to a website.
  • Google Analytics sometimes reports Facebook analytics differently from the backend of Facebook Ads Manager.
  • However, Google is getting a lot better with tracking user performance, not just cookies.


  • Access Control
  • Analytics
  • Accounting Integration
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Billable Hours Tracking
  • List Management
  • Employee Management
  • Mobile apps
  • Sales Enablement
  • Sales Force Automation
  • Team Collaboration
  • Predictive Sales
  • Process Management

Images & Videos

Q & A

Can I integrate Google Analytics app with other software?

Absolutely! Google Analytics provides you a wide variety of integrations that streamlines your day-to-day analytics processes. You can integrate Google Analytics with applications like Google Ads, AdSense, Ad Exchange, Salesforce Sales Cloud, and Data Studio.

What are the basic tools does Google Analytics provides?

Google Analytics gives you the powerful tools that allow you to analyze in-depth details of your website. With Google Analytics, you can access the application’s data import tools, reporting tools, diagnostics and troubleshooting, URL builders, and demo account that are readily built to help you organize and analyze all of your data that reflects your business.

Can I access Google Analytics through my mobile device?

Like any other powerful Google app suite, Google Analytics can also be accessed through your mobile device. Google Analytics mobile version gives you access to measure and optimize your engagement data, whether on your Android and iOS devices. The same as the web platform, the mobile version provides you the report customization feature, visualizations, and data integration with other software and Google products.

Is Google Analytics a free platform?

Yes and no. Although the application is known to be a free platform, Google Analytics has its paid access to its advanced features. The application’s free version is perfect for small to medium-sized marketers, while its paid access fits for large enterprise companies that requires more reporting capabilities.

What is Google Analytics 360?

Google Analytics 360 is the premium version of Google Analytics that provides advanced tools and support.

Is Google Analytics easy to use?

Since this platform is highly automated, utilizing Google Analytics is a lot easier for you. Google Analytics provides you all the essential key insights into how your website is performing through its powerful tools; plus, it gives you all the solutions that you can do to meet your goals.