10+ Best Customer Engagement Softwares 2021

In today's customer-centered economy, customer engagement has been the uppermost determinant for businesses' long-term growth and success. This idea is of no question, considering that customer engagement is fundamental for every business. However, the only challenge that involves this inevitable business process is how to maintain it, knowing that 84% of customers say that the customer experience provided by a company is as important as its products and services, as per Salesforce.  With so much to deal with in running a business, from maintaining a stable revenue, down to employment management, businesses tend to overlook the importance of customer engagement. Customer engagement is the use of communication that establishes an interaction between a consumer and an organization. This process demonstrates how to value consumers by strategically implementing ways to meet their goals. Today, customer engagement now transformed into a platform, with a function to encompasses the full span of customer interactions.  Benefits:
  1. It helps companies establish a better customer experience (CX). 
  2. It increases revenue.
  3. It maintains customer loyalty. 
Now that you've already known what customer engagement software means for your business, now is the time wherein you have to find the best product for you. No need for you to browse multiple tabs, for we already have the perfect list for you that already consists of each software's advantages and disadvantages. Check them out! 


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Liveagent Liveagent 9.5 Viktor Zeman N/A 2004 $3.6 M
1788+ Reviews
2.8K +
Livechat Customer Engagement Livechat Customer Engagement 9.2 Mariusz Cieply $19 2002 $89.4 M
Poland 1887+ Reviews
30K +
ChurnZero ChurnZero 9.1 You Mon Tsang N/A 2015 $7.5 M
Washington 1877+ Reviews
6.9K +
Freshdesk Customer Engagement Freshdesk Customer Engagement 9.1 Girish Mathrubootham N/A 2010 $200 M
California 1989+ Reviews
40K +
Intercom Intercom 9 Karen Peacock $87 2011 $50 M
San Francisco 1874+ Reviews
100K +
Astute Astute 9 Joe Sanda N/A 1995 $100 M
Ohio 1777+ Reviews
85.4K +
Zoho Desk Customer Engagement Zoho Desk Customer Engagement 9 Sridhar Vembu N/A 1996 $600 M
Chennai 1777+ Reviews
30M +
EngageBay EngageBay 8.9 Sreedhar Ambati N/A 2006 $1 M
California 1878+ Reviews
64.5K +
WebEngage WebEngage 8.8 Avlesh Singh N/A 2010 $100 M
Mumbai 1888+ Reviews
12.5K +
Zendesk Customer Engagement Zendesk Customer Engagement 8.8 Mikkel Svane $5 2007 $816.4 M
San Francisco 1878+ Reviews
150K +


9.5 User Rating
Help center Hybrid tickets, Automatic call routing, Time tracking Feature

LiveAgent CE or LiveAgent Customer Engagement, is a platform that manages customer communications across organizations. This platform provides comprehensive engagement solutions for a variety of channels, such as web chat, email, and social media. LiveAgent CE also provides CRM systems, reporting, marketing personalization, and customer self-service. On top of that, utilizing LiveAgent Customer Engagement allows businesses to increase their revenue, gain impactful ROI, and establish customer satisfaction.

Despite how powerful LiveAgent Customer Engagement is, you still need to take note that this app also has negative qualities to consider. This application is a little bit tricky to utilize, its interface has to improve, and system speed needs requires faster navigation access.

Livechat Customer Engagement

9.2 User Rating
$19 Price
Customization Reports, analytics Security, LiveChat APIs Feature

LiveChat is a live chat application programmed to provide 24/7 support to customers for business needs. This customer service platform is not only equipped with help desk solutions, but it also provides a web analytics function, traffic and activity monitor, reports and statistics, and integrations, among others. It’s accessible through mobile devices for optimal customer convenience.


9.1 User Rating
Customer engagement , Real time data, Email marketing Feature

ChurnZero is a customer success platform, programmed to assist businesses to prevent customer churn. ChurnZero provides data integrations, health scores, automation, NPS, and other customer success capabilities, allowing businesses to understand how their customers respond to their products. On top of that, ChurnZero provides native integrations with some of the most popular CRM, communication, and analytics platforms, allowing users to ease up the customer engagement process.

However, ChurnZero is just like any other software, for it also has disadvantages that you need to consider. ChurnZero’s data dashboard is not that intuitive to utilize, the app’s implementation could be simplified, and the customization of reports could be better.



Freshdesk Customer Engagement

9.1 User Rating
Activity log Ticket export, Smart automation, Customization Feature

Freshdesk Customer Engagement is one of the powerful capabilities that Freshdesk delivers to its users. This end-to-end solution provides comprehensive support to manage customer engagement for every organization, such as customer portal, live help chat, phone support, email support, and much more. Moreover, this platform provides more than 100+ integrations and other automation features, allowing users to manage customer interaction in one app seamlessly.

Regardless of how effective Freshdesk Customer Engagement is, we still have to consider some of the application’s downsides. Lacking ticket merging capabilities, limited customization, and basic dashboard functionalities are a few of the issues concerning Freshdesk Customer Engagement.


9 User Rating
$87 Price
A/B testing, Email campaign, Real-time updates Feature

Intercom is a CRP (Conversational Relationship Platform) programmed to deliver better customer relationships. This software provides users a conversational experience that is necessary to drive robust customer engagement through chat, bots, and personalized messaging capabilities. Intercom also provides management tools for multi-channel communication, a customer data platform for customer behavioral tracking, app integrations, and so much more. 

However, utilizing Intercom not just allows you to experience comprehensive capabilities, for the application also has its share of disadvantages. Intercom has improvable reporting capabilities, poor marketing automation functionality and tracking, and expensive pricing. 





9 User Rating
Actionable Insights, Agent Guidance, Easy escalation Feature

Astute is a customer engagement software that provides customer interaction solutions for businesses. Astute covers CRM systems, web chat, social media, marketing personalization, and customer self-service that are perfectly programmed to meet your customer engagement requirements. It all works through Astute’s high-end products, such as Astute Bot, Astute Agent, Astute Social, Astute Analytics, and more. 

Nevertheless, whether you want to utilize the Astute software or not, it’s also good that you should know several issues concerning the app. Discovering the app’s disadvantages allows you to determine if the application could work for your end, so you might as well consider knowing it before purchasing the app.



Zoho Desk Customer Engagement

9 User Rating
Customization Scheduled reports, Graphic dashboards, Workflow rules Feature

Zoho Desk’s Customer Engagement or Customer Engagement Center is a platform built for contacts, conversations, and processes that are necessary for customer engagement. This platform is capable of gathering customers, regardless of whether it is for email, social media, phone, and live chat platform, allowing you to engage them in the right channel. Along with the platform’s data intelligence, you can easily analyze all the response patterns and get in touch with the right process.

However, you might see the Zoho Desk CE as the perfect platform for you, but there are still several qualities that you should know upon using this app. The application offers too many options, which turns it into a complicated process of understanding how the app works; its ticket handling capabilities need to improve, and the support team has to be more responsive. 




8.9 User Rating
Marketing Automation, Email Marketing, ROI tracking Feature

EngageBay Customer Engagement is a powerful platform programmed to establish better customer relationships for businesses. EngageBay has a comprehensive list of features that are vital in managing customers, allowing users to create impactful customer engagement. What also makes this application so impressive, is it not just provide customer relationship management alone, for it also offers account-based marketing, email marketing, lead generation, lead management, and much more.

Now that you already know how powerful EngageBay is, now is the time wherein you have to consider the application’s downsides. EngageBay’s templates might be a little tricky to work with, its automation on email marketing needs to improve, as well as its customization.




8.8 User Rating
Lead Management, A/B Testing, Hyper-Personalisation Feature

WebEngage is a software platform that facilitates customer engagement for multiple industries of various sizes. This platform provides personalized and data-driven email campaign that allows users to maximize customer engagement. The platform features its drag-n-drop editor to design creative email templates for cart abandonment, win-back campaigns, and personalized offers. On top of that, WebEngage has the full-pack tools that users can utilize for marketing automation.

However, before you pick WebEngage, there are also several concerns that you’ll need to know before purchasing the app. The UI of the in-app and onsite notifications for WebEngage can be improved; its pricing might be a little costly, and response time for its dashboards has to improve.



Zendesk Customer Engagement

8.8 User Rating
$5 Price
Community forums, Open API, Real time updates Feature

Zendesk Customer Engagement is a customer service platform that provides in-depth solutions. This software aims to deliver customer service solutions that are easy to use while ensuring a strategic impact on your business. Moreover, Zendesk Customer Engagement is designed to measure and improve your operations, for this app collects information from every customer interaction allowing you to analyze and improve your overall performance.

However, despite how powerful Zendesk Customer Engagement is, there are still a few disadvantages that you need to consider upon using the app. Zendesk Customer Service’s email communications can be overwhelming, its pricing is a little bit expensive, and its user interface needs to improve more.