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10+ Best Customer Data Platform Softwares 2021

A Customer Data Platform (CDP) is a software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. CDPs collect and structure real-time data into individual, centralized customer profiles. … CDPs can help your organization do the same.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Segment 4.6 Peter Reinhardt Custom 2011 $85.3 M 550+ San Francisco 4900+ Reviews N/A
Exponea 4.7 Peter Irikovsky $0.01 2015 $42.6 M 294+ London 6000+ Reviews 190+
Hull 4.6 Stefan $950 2013 $12 M 25+ Atlanta 4900+ Reviews N/A
Simon Data 4.7 Jason Davis Custom 2013 $17.3 M 119+ New York 5900+ Reviews N/A
SALESmanago 4.5 Greg Blazewicz Custom 2012 $1 M 180+ Krakow 3900+ Reviews N/A
Arm Treasure Data 4.4 Pankaj Tibrewal Custom 2011 $48.3 M 100+ California 3800+ Reviews N/A
Blueshift 4.3 Vijay Chittoor Custom 2014 $15 M 129+ San Francisco 4000+ Reviews N/A
Optimove 4.4 Pini $4000 2009 $38.9 M 210+ Tel Aviv 5900+ Reviews N/A
Emarsys 4.4 Hecht Custom 2000 $60 M 800+ Vienna 2900+ Reviews N/A
Listrak 4.6 Ross Kramer N/A 1999 $45.1 M 318+ Lititz 4500+ Reviews 1000+

Segment

4.6 User Rating
Custom Price
Customer data management, Data Import, Forecasting Features
Overview
Segment has been providing customer data platform (CDP) software for over a decade. Since 2011, their platform has been helping companies on how to engage customers using data from online and offline sources. Segment is a trusted CDP provider of more than 20,000 businesses. It shows that their software can yield competitive results and understands a market's landscape.

Exponea

4.7 User Rating
$0.01 Price
Exponea Core, Web Optimization Platform, Exponea BigQuery Features
Overview
Exponea is a customer data platform that helps e-commerce businesses turn visitors into loyal customers and cultivating long-term relationships by providing relevant and consistent communication. Exponea combines the consumer experience with unlimited relevance, customization, and value, and Exponea does it pretty fast. As of now, 190 companies rely on Exponea. Discover more information about Exponea, such as best alternatives, pricing, and more, by scrolling down.

Hull

4.6 User Rating
$950 Price
Email & Password, Social Login, Token Exchange Features
Overview
Hull is one of the top providers of customer data platforms or CDP software. The team behind Hull aims to help businesses build strong connections with customers by understanding them through real-time data. Hull has been in the market since 2013 and has earned the trust of CEOs, sales directors, marketing managers, product managers, and many more.

Simon Data

4.7 User Rating
Custom Price
Data Enrichment, Expandability, Multiple Devices Features
Overview
Simon Data was founded by Jason Davis, Josh Neckes, and Matt Walker in 2013. Their goal right from the start is to help companies in gathering customer data at an enterprise-scale. They understand the importance of knowing your customers to provide the best customer experience. Simon Data has earned recognitions throughout the years, such as Gartner Cool Vendor 2020.

SALESmanago

4.5 User Rating
Custom Price
Action Management, Activity Tracking, Campaign Analysis Features
Overview
SALESmanago is a well-known provider of customer data platforms. They serve more than 2,000 companies, from mid-size businesses to world-renowned brands. SALESmanago is a trusted CDP provider that started in 2012. They offer solutions that can help companies maneuver modern marketing challenges and customer demands. Due to their excellence, SALESmanago garnered several recognitions in the last few years.

Arm Treasure Data

4.4 User Rating
Custom Price
Data Enrichment, Expandability, Content Marketing Features
Overview
Arm Treasure Data is a powerful customer data platform programmed to empower companies in delivering rich customer insights for outstanding customer experiences. Established in 2011, Arm Treasure Data is considered one of the fastest-growing customer data platforms today, with $48,300,000 revenue. On top of that, Arm Treasure Data is also branded as one of the best customer data platforms today.

Blueshift

4.3 User Rating
Custom Price
Program Management, Dynamic Content, A/B Testing Features
Overview
Blueshift was founded in 2014 by Vijay Chittoor, Mehul Shah, and Manyam Mallela. Their company provides one of the best marketing solutions and CDPs for the modern business world. Blueshift's innovations earned them multiple recognitions and several above 4-star ratings. For almost eight years, they've been helping big brands in conducting meaningful and timely marketing campaigns.

Optimove

4.4 User Rating
$4000 Price
Campaign Insights, Reports and Dashboards, Multichannel Tracking Features
Overview
Optimove is a leading developer of customer data platforms. The company started in 2009 and has been empowering marketers to achieve success with real-time customer data. More than 500 prestigious brands trust Optimove's solutions. Thanks to Optimove, they've launched successful marketing campaigns that increased their customer base and drove customer retention.

Emarsys

4.4 User Rating
Custom Price
Behavioral Analytics, Personalization, Customer Segmentation Features
Overview
Emarsys is one of the leading customer data platforms built for businesses of various sizes. Emerged to unify customer data in one comprehensive platform, Emarsys has been providing super customer data solutions across hundreds of companies since 2000. With its excellent recognition across multiple operations, Emarsys is now branded as one of the best customer data platforms to use.

Listrak

4.6 User Rating
Price
Segmentation, Online Behavior Tracking, Basic Reporting Features
Overview
Listrak is a leading provider of marketing solutions and customer data platforms. Many companies trust their services, most especially those that belong in the retail industry. Listrak is one of the best innovators in terms of customer data-driven marketing campaigns. For over two decades, they've helped many marketing teams in achieving their desired outcomes and expanding their customer base.