10+ Best Cross-Channel Advertising Softwares 2023

SharpSpring Ads offers a superior web retargeting solution for brands across all sizes through its powerful cross-channel advertising platform that helps advertisers to launch their campaigns in minutes without any contract or minimum spend using its highly intuitive self-service dashboard. It is considered to be the number one digital advertising software dedicated to small businesses that effectively personalize marketing. It boasts an array of easy-to-use and rock-solid online tools that give marketers all that they need in accumulating visitor data while harnessing the power of advertising campaigns in showing the best ad to the best person at the most appropriate time.

Bidalgo is an award-winning provider of marketing intelligence that paves global brands’ way to digital success. It offers a robust marketing platform for cross-channel advertising that helps maximize the validity of paid marketing by allowing organizations to not only visualize and analyze their investments but also control them through an extremely customizable and unique solution that is refined by creative data.

CAKE brings in a superior cross-channel advertising platform that provides cutting-edge solutions not only for multichannel marketing but also for affiliate marketing and lead generation, enabling advertisers as well as networks and publishers to efficiently organize, measure, and optimize their marketing performance in real-time. The platform is designed to measure authentic customer acquisition costs from different channels against the lifetime value (LTV) of the customers while elevating campaign performance and omnichannel strategies throughout the customer journey.

Google Marketing Platform is a highly efficient integrated advertising technology platform that empowers advertisers and agencies with the ability to successfully create high-impact digital marketing campaigns while ensuring seamless management and growth. The platform integrates with the world’s best solutions in an effort to help buyers operate and run exhaustive campaigns throughout a variety of channels. It delivers a comprehensive system designed for rich media advertising production, management, and reporting.

Choozle is a powerful digital advertising platform that offers advanced cross-channel marketing solutions, leveraging in-depth consumer data in powering up programmatic advertising campaigns across connected TV, display, mobile, video, and several other media in a single, highly intuitive interface. It comes with a complete set of incredible tools and features for campaign management, targeting, and channeling. The platform is built with powerful integrations with noteworthy enterprise scalability, performance, and reliability.

RollWorks empowers B2B marketing and sales teams to confidently grow the revenue through its robust machine learning (ML) driven account-based solutions that come with an exhaustive account data foundation. The platform is designed to help identify target accounts while engaging these with digital ads, sales automation, web personalization, and email signatures that help measure how effective their programs can be. RollWorks is a valuable marketing and sales team platform not only for large organizations but also for small businesses that rely most on an account-based approach in B2B marketing.

Basis is a globally recognized software developer that provides one of the most powerful cross-channel advertising solutions for advertisers and agencies to easily plan, buy, and analyze their digital media campaigns while streamlining their best-performing marketing initiatives. It goes beyond streamlined media buying as it strives to deliver an all-inclusive and futuristic digital media platform that enables painless management of direct, programmatic, search, and social from a single interface. Its cross-channel advertising software is built with robust business intelligence as well as state-of-the-art workflow automation, and search and social integrations, alongside leading AI-powered digital signal processing (DSP).

Criteo is a leading cross-channel advertising platform that helps organizations drive growth in revenue through the integration of online and in-store data which is bound to robustly improve customer experiences. The software enables users to understand the complete shopping journey of their customers while delivering more personalized digital ads that make their whole experience more meaningful and wonderful.

AdRoll empowers businesses to turn each website visitor into potential and loyal customers with its state-of-the-art cross-channel advertising suite of solutions that helps reengage past customers and random audiences with highly-personalized and targeted messages designed to keep them top of mind throughout the customers’ journey. It helps carry the message across different devices and channels as it engages customers across the web, email inboxes, and social media apps, with incredibly purposeful experiences that genuinely inspire action.

Celtra is a prominent provider of enterprise software solutions designed to help businesses stay at the cutting edge. It empowers users to proactively scale and transform their marketing creativity and strategies through reimagining creative work across media, data, and people. Celtra delivers the most trusted cross-channel advertising platform used by thousands of industry leaders, including Unilever, Shopify, WarnerMedia, CNN, and Spotify.