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10+ Best CRM Softwares 2021

Today, there is no shortage of options, especially when it comes to the customer relationship management or CRM software industry. With a current $120 billion value according to Forbes, companies are investing in CRMs as they provide a return on investment of up to $5 for every dollar spent.

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Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Insightly 4.4 Anthony Smith $29 2009 $4 M 190+ San Francisco 1200+ Reviews 184000+
Pipeliner CRM 4.6 Nikolaus Kimla $25 2012 $13.8 M 288+ Los Angeles 2300+ Reviews 4000+
Redtail CRM 4.4 Brian McLaughlin $99 2003 $26.1 M 105+ Sacramento 1200+ Reviews N/A
Zoho CRM 4.9 Sridhar Vembu $34 2005 $600 M 10000+ Chennai 5000+ Reviews 80004+
Salesforce CRM 4.7 Marc Benioff $25 1999 $17.1 B 49000+ San Francisco 5000+ Reviews 500000+
Microsoft Dynamics CRM 4.5 David Blumentals $87 2001 $1.1 M 10001+ Redmond 4000+ Reviews 200000+
Copper CRM 4.3 Dennis Fois $19 2014 $19 M 50+ San Francisco 1875+ Reviews 2000+
EspoCRM 4.6 Alex Avramenko $344 2015 $1 M 50+ Rivnenska 1860+ Reviews 2000+
NetSuite CRM 4.5 Zach Nelson $99 1998 $884.6 M 10001+ Redwood Shores 4000+ Reviews 200000+
HubSpot CRM 4.5 Brian Halligan Free 2006 $1.5 B 250+ Cambridge 2980+ Reviews 20000+


4.4 User Rating
$29 Price
Marketing, Project Management, Automation, Email tracking Features
Insightly is a cloud-based customer relationship management (CRM) platform, programmed under the banner of Insightly, Inc's private computer technology company. Insightly was formally founded in Perth, Australia, by Anthony Smith in 2009, and relocated to San Francisco in 2012. With Insightly's establishment in 2009, the company raised with an amount of $50 million from venture capital companies like Emergence Capital Partners, Scott Bommer, Cloud Apps Capital Partners, and Sozo Ventures. Along with the company's other key leadership core team, including Tony Kavanagh, Mark Ripley, Elena Doudoukalova, and Karl Laughton, the company now served 1.5+ million users and 25,000+ businesses around the world. As the company constantly grows, Insightly now becomes the world’s most popular CRM software for Google and Office 365 users. Moreover, Insightly also currently scopes its service to manufacturing, consulting, media and advertising, non-profit, and technology industries, which enables them to garner a revenue of $4 million per year.

Pipeliner CRM

4.6 User Rating
$25 Price
Sales-Friendly Interface, Mobile app, Integration Features
Pipeliner CRM is a customer relationship management (CRM) platform founded in 2007. Intending to deliver high-quality customer relationship management solutions, Nikolaus Kimla—the CEO of the company—ensures that Pipeliner CRM equips the best technology that would improve the quality of its CRM processes. The product showcases top-notch customer relationship management features, including a sales-friendly interface, dynamic visual reporting, automation engine, high-level automation, and built-in AI functionality. For more than ten years in the business, Pipeliner CRM now gathered an estimated number of 288+ professionally-trained employees, with a revenue of $13.8 M per year. On top of that, Pipeliner CRM also now becomes one of the leading CRM solutions in the market, as the company garnered several awards since its establishment, including G2's Momentum Leader 2020, G2's Easiest To Do Business With 2020, TMC's CRM Excellence Award 2020, Capterra Top 20 2020, Software Advice's Front Runners Award 2020, and so much more.

Redtail CRM

4.4 User Rating
$99 Price
Workflow, Integrations, Mobile App Features
Redtail CRM is a cloud-based customer relationship management platform, recognized as one of the top-notch web-based providers since 2003. Redtail CRM highlights its high-quality database migration, reporting, client information, tags management, automated office operations, broadcasting emails, and seminar management capabilities for its users. In the earlier years of Redtail's formal establishment, co-founders Brian McLaughlin and Andy Hernandez aimed to orchestrate a CRM solution that could scale up to various industries. The team focused on creating CRM and integration coding while generating new technology that simplifies data importation; thus, a web-based client relationship management tool—the Redtail CRM software—emerges to satisfy every industry's CRM needs. Started with just a small number of advisor clients, Redtail CRM now has come a long way as the company, as the company currently offers thousands of advisors for daily assistance. On top of that, the company continuously prosper as they expand their reach and now haul in a whopping $26.1 million annual revenue.

Zoho CRM

4.9 User Rating
$34 Price
Email Hosting, CMS Support, Customer Support, Security Tools Features
Zoho CRM is a top-rated sales CRM software released in 2005. As a part of Zoho Corporation’s comprehensive business software product, Sridhar Vembu and Tony Thomas—the founders—pioneered Zoho CRM as a leading provider of customer relationship solutions in today’s market. Since its establishment, Zoho CRM employs more than 5,000 employees around the globe and establishes Chennai, Tamil Nadu, India as their global headquarter, as well as Pleasanton, California, US as their corporate headquarter. With world-renowned companies like Suzuki, Netflix, Purolite,, and Bose that trusted Zoho CRM as their primary CRM platform, the company generates yearly revenue of nearly $500 million and an estimated market value of $5 billion to $15 billion. Moreover, Zoho CRM currently supports an estimated number of 150,000 businesses in 180 countries around the globe and transforms its overall operations in converting more impactful leads, expand business reach, engaging with potential customers, and grow beneficial revenue.

Salesforce CRM

4.7 User Rating
$25 Price
Research and Reports, Marketing Cloud, Mobile App Features
Salesforce CRM is a customer relationship management software, designed as part of, Inc' cloud-based software product suite. In the year 1999, Marc Benioff, Parker Harris, Frank Dominguez, and Dave Moellenhoff developed the first version of Salesforce CRM on San Francisco Telegraph Hill, fueled by the aim to provide fast and simple CRM solutions in the market. With a current employee number of 49,000, Salesforce CRM has been trusted by more than 150,000 customers, which includes distinguished companies like Walmart Inc., UnitedHealth Group Incorporated, Berkshire Hathaway Inc. (GEICO), McKesson Corporation, and CIGNA Corporation. Salesforce CRM also now has an estimated revenue of 17.1 billion USD, with multiple subsidiaries, such as Pardot, Mulesoft, Tableau Software, Datorama Inc., and so much more. Starting from its humble beginnings on a rented one-bedroom apartment, Salesforce CRM now becomes an award-winning software, as the product bagged the number six rank of Fortune magazine's 2020 List of Top 100 companies to work for.

Microsoft Dynamics CRM

4.5 User Rating
$87 Price
AI, Service Automation, Marketing Features
Renowned as one of the most recognizable CRM software, Microsoft Dynamics CRM needs no flashy introduction. Microsoft Dynamics CRM is primarily a customer relationship management software developed by Microsoft Corp. Microsoft Dynamics CRM's emergence started in 2001 with the company's acquisition of iCommunicate web-based CRM. The following two years, Microsoft Business Solutions Customer Relationship Management 1.0 now then released and later changed the name into Microsoft CRM 1.0. The earliest 2003 Microsoft CRM 1.0 version offers basic contact management and email campaign functionality for small and medium business (SMB) market. Moving forward, under the supervision of David Blumentals as the CEO, Microsoft Dynamics CRM released another set of several products like Microsoft Dynamics 365, not to mention the growth of the company earned from 10 employees to the current number of 10001+. And ever since its establishment in 2001, Microsoft Dynamics CRM now has 40,000 customers with a revenue of $1.1 million.

Copper CRM

4.3 User Rating
$19 Price
Manage projects, Track leads, Track email Features
Copper CRM is a cloud-based CRM solution founded in 2014. Formerly known as ProsperWorks, Copper CRM was built with the purpose of building each of its customer's businesses into customer-driven operation. With more than 10,000+ successful small businesses and teams that trust Copper CRM, there's no question that the software truly lives up to its aim in bringing customer relationship management into one software. Not only for small businesses, but Copper CRM also expands its reach to several distinguished businesses like Zillow, Mailchimp, Nerdwallet, Curology, Stink Studios, Magic Leap, and Opendoor. Thanks to Copper CRM's core team, including Dennis Fois, Carrie Shaw, Ben Hance, Eugen Ilie, Wyndham Hudson, Olga Lykova, Kent Holland, Cory Thomas, and Lorraine Dorrow, the team not only just grow its revenue and reach, for they also become the top competitor for several companies like Zoho CRM, Salesforce CRM, and SugarCRM today.


4.6 User Rating
$344 Price
Sales automation, Mass email, Customer support, Analytics Features
EspoCRM is a web-based CRM software established in the year 2015. Expanding at around 50,000+ companies in 163 countries around the world, EspoCRM aims to transform business sales and marketing strategy, which leads to the delivery of exceptional customer experience. With an average yearly revenue of $1 million, EspoCRM is still considered as a growing company compared to its competitors, led by its CEO, Alex Avramenko; but, the company never gets left behind when it comes to the service they deliver. EspoCRM continuously innovates through time as they initiate several technological advancements to improve its customer's CRM processes; hence, the company still competes as one of the top go-to picks for CRM software. As the EspoCRM hit its five-year mark in the business, the company now garners several competitors in the market, including NetSuite CRM, Microsoft Dynamics CRM, Pipeliner CRM, and Sugar CRM.

NetSuite CRM

4.5 User Rating
$99 Price
Business management, Email marketing, Analytics Features
A product of NetSuite cloud computing company, NetSuite CRM is a complete CRM solution that provides a 360-degree view of customers' CRM processes. NetSuite CRM was primarily known as part of NetSuite's former name, NetLedger, in 1998, as Evan Goldberg established it in San Mateo, California. The company instantly became recognized in the industry as one of the first cloud computing software and gathered significant turning points as NetSuite obtained Larry Ellison as one of their original investors, accumulating $125 million in 1998. However, in November 2016, NetSuite CRM becomes a part of Oracle Corporation as it acquired NetSuite for approximately US$9.3 billion. NetSuite defuncts, rebuilds, and formed a new Oracle Netsuite business unit, managed by Executive Vice President Evan Goldberg. Today, the NetSuite CRM or NetSuite as a whole, continually grows its service, revenue, and community as the company garners $884.6 M in revenue, along with its 10001+ growing employees.

HubSpot CRM

4.5 User Rating
Free Price
Email marketing, Customer support, Research and reports Features
HubSpot CRM is a comprehensive CRM solution that is part of HubSpot's product suite for sales, inbound marketing, and customer service. HubSpot CRM software began its journey in the customer service software industry when company founders Brian Halligan and Dharmesh Shah established the company at the Massachusetts Institute of Technology (MIT) in 2006. Later that year, HubSpot CRM began to grow its revenue from $255,000 to its current $1.5 B total revenue. As the software transcends in giving more innovative solutions, like social media marketing, content management, web analytics, landing pages, and search engine optimization, HubSpot CRM also gather around more key people, such as JD Sherman as COO, Kate Bueker the CFO, and Kipp Bodnar as the CMO, including 250+ employees. Now, HubSpot CRM has become the primary CRM software for numerous companies like Virtual, Inc., Eminence Organic Skin Care, HireBetter LLC, CRYO, AmerFirst Home Mortgage, and 3Sixty Systems.

A Customer Relationship Management (CRM) software is a solution for businesses and organizations to track, analyze, manage, and maintain customer relationships for increasing profitability. They provide a more straightforward way for businesses to establish communication with their customers. This includes providing vital feedback for companies to improve their products and services and offer a secure customer-centric process of management.


  • CRM platforms allow companies to engage with their customers.
  • It promotes collaboration with your team members and increases productivity.
  • These platforms can decrease unnecessary manual labor.

With our list of choice systems, you can immediately see an overview of each app’s tools and features, along with their disadvantages as well. Browse through our list of platforms and instantly jumpstart your business with the perfect platform.