10+ Frontify Alternatives and Competitors


9.6 User Rating
$3 M Revenue
120+ No of Employees
2013 Founded
SaaS Industry
Brand Management Software Category
Roger Dudler CEO

Frontify or Frontify AG is a brand management software that provides a centralized solution for brand management processes. Founded in 2013, Frontify was programmed as a cloud-based brand management platform, allowing efficiency in terms of brand management tasks for businesses. Given that every business has its different brand solution needs, Frontify offers scalable solutions to fit specific brand requirements, such as brand portal solution, digital asset management, design system, digital productivity, project collaboration, web and print publishing, and CI/CD guidelines. As an all-in-one brand management platform, Frontify also offers interdisciplinary brand management solutions, including style guide, workspace, media library, publisher, and pattern library. Today, Frontify becomes the main brand management platform for more than 2,000+ users, including recognizable brands like Facebook, Allianz, Pepsi, Lufthansa, and Dyson. On top of that, Frontify also was recognized as the go-to brand management software, competing against similar platforms like Bynder, Brandworkz, Loomly, Brandfolder, Lucidpress, Outfit, and Yext.


Logo Name Sort Rating Sort CEO Pricing Sort Founded Sort Revenue Sort Employees Sort Location Sort Reviews Sort Customers Sort
Frontify Frontify 9.6 Roger Dudler N/A 2013 $3 M
1895+ Reviews
2.5K +
Bynder Bynder 9.4 Bert van der Zwan N/A 2013 $48 M
Netherlands 1987+ Reviews
1.3K +
Brandworkz Brandworkz 9.4 Jens Lundgaard $500 1997 $5.4 M
London 1875+ Reviews
2.5K +
Loomly Loomly 9.2 Thibaud Clement $25 2016 $1.4 M
Los Angeles 1877+ Reviews
780 +
Third Light Third Light 9.1 Michael Wells $6540 2002 $1 M
Cambridge 1999+ Reviews
500 +
Brandfolder Brandfolder 9 Luke Beatty N/A 2012 $12 M
Colorado 1874+ Reviews
60.5K +
Lucidpress Lucidpress 9 Karl Sun N/A 2013 $4.1 M
South Jordan
1879+ Reviews
1M +
Widen Collective Widen Collective 9 Matthew Gonnering N/A 1948
$21.5 M
1875+ Reviews
1.4K +
Outfit Outfit 8.9 Bruce Stronge N/A 2013 $10 M
Australia 1878+ Reviews
3.2K +
Yext Yext 8.8 Howard Lerman $4 2006 $228 M
New York 1230+ Reviews
1.5B +


$79 /month
$279 /month

Key Employees

Markus WagnerMarkus WagnerEntrepreneurhttps://de.linkedin.com/in/wagner-markus
Thomas DubendorferThomas DubendorferPresidenthttps://ch.linkedin.com/in/duebendorfer
Ted PerssonTed PerssonPartnerhttps://se.linkedin.com/in/tedwpersson


“ Makes many things easier ”

9/10 (overall) - Eliane W.
  • It’s very easy to use and the usability is great.
  • It simplifies many processes and is very helpful when working with partners.
  • The integration took a little more time. but that was mainly due to our previous solution.
  • But Frontify was able to solve it very well.

“ A great tool that bridges the gap between branding, design and programming ”

9.5/10 (overall) - Emma L.
  • That it manages several aspects of a brand and keeps them in one place.
  • A neat and good looking way that’s easily accessible and editable.
  • Some of the minor user interactions aren’t completely smooth.
  • There are some minor bugs.

“ Great Tool for Brand Managers! ”

9/10 (overall) - Sarah A.
  • Frontify is so user-friendly, easy to learn, and flexible.
  • Even with all of the features and functionality points you can tap into, it is still intuitive!
  • There were more integrations with 3rd party tools.
  • We could integrate a few more of our daily software into Frontify for even more efficiencies.


  • Access Control
  • Analytics
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Campaign Management
  • Engagement Analytics
  • Security
  • Collaborative Workspace
  • Marketing Automation
  • Team Collaboration
  • Predictive Sales
  • Employee Management
  • Performance Management
  • Process Management

Images & Videos

Q & A

Q. Does Frontify support IDP (Identity Provider) initiated logins?

Sadly, Frontify doesn’t support IDP (Identity Provider) initiated logins, for the application only supports SP (Service Provider) initiated logins.

Q. What happens when the Frontify certificate expires?

Frontify directly contacts the affected customers at an early stage with a specific time frame of expiration. There might be certain systems that can update the new metadata automatically; for others, a manual exchange would be necessary. As much as possible, the application will provide the new certificate in the actual announcement of expiration. Moreover, Frontify also ensures to coordinate alternative dates in favor of the customers.

Q. What happens when the IDP certificate expires?

When it comes to the expiration of the IDP certificate, Frontify cannot automatically collect the new certificate. In this case, if your IDP certificate expires, it’s necessary for you to contact Frontify Support early to coordinate the exchange.

Q. Does Frontify have any Two-Factor Authentication?

Yes, Frontify also features its Two-Factor Authentication to its users. However, Frontify’s Two-Factor Authentication is applied only for standard users and excludes Single-Sign-On (SSO) users, for which 2FA can be handled by an SSO identify provider.