10+ Best Brand Management Softwares 2023

Frontify or Frontify AG is a brand management software that provides a centralized solution for brand management processes. Founded in 2013, Frontify was programmed as a cloud-based brand management platform, allowing efficiency in terms of brand management tasks for businesses. Given that every business has its different brand solution needs, Frontify offers scalable solutions to fit specific brand requirements, such as brand portal solution, digital asset management, design system, digital productivity, project collaboration, web and print publishing, and CI/CD guidelines. As an all-in-one brand management platform, Frontify also offers interdisciplinary brand management solutions, including style guide, workspace, media library, publisher, and pattern library. Today, Frontify becomes the main brand management platform for more than 2,000+ users, including recognizable brands like Facebook, Allianz, Pepsi, Lufthansa, and Dyson. On top of that, Frontify also was recognized as the go-to brand management software, competing against similar platforms like Bynder, Brandworkz, Loomly, Brandfolder, Lucidpress, Outfit, and Yext.

Bynder is primarily a digital asset management platform that also provides brand management for businesses. Designed as a cloud-based platform, Bynder tailored its solutions to suit every businesses' brand needs, thanks to its high-end features like brand store and guidelines, customized themes, APIs, product information management, video brand studio, and so much more. Since Bynder was designed as a cloud-based platform, it can be accessed in any web browser anytime and anywhere, allowing users to get in touch with their brand management tasks on-the-spot. Before Bynder establishes a name in the industry, the platform started as a customizable and intuitive digital asset management solution that helps organizations with the complexity of creating and managing marketing materials. Sooner, Bynder then grew into the innovative solution it is today, and it continuously innovates its solutions and features. With over 1 million users that trust Bynder, there's no question why the platform branded as one of the best software for brand management, along with other platforms like Brandworks, Loomly, Frontify, Third Light, Brandfolder, and Outfit.

Third Light is one of the best digital asset management platforms today that helps users manage images, videos, and other brand materials in one centralized workplace. Based in Cambridge, UK, Third Light originally develops a web-based platform that simplifies digital asset storage and management. Third Light also provides a split-pane view functionality that assists every user in publishing, moving files, and design layouts, using its drag-and-drop tool. With Third Light's powerful capabilities, the platform becomes the platform for several businesses today, such as the Standford University, Nascar, Virgin Group, World Health Organization, and Nestlé. Third Light also was recognized as one of the best brand management software for businesses, along with its competitors and alternatives like Bynder, Frontify, Brandfolder, Outfit, Lucidpress, Loomly, Marvia, Widen Collective, Yext, and Brandworkz. When it comes to its milestone, the Third Line company is now administered by Michael Wells as their CEO, while the company earns $1 million in revenue.

The Outfit software is a cloud-based brand management software designed to support marketing production and brand consistency for business. Outfit specializes in delivering the best solution, which includes brand management, asset library, email production, print production, digital production, and social media production capabilities. This platform also offers high-end integrations for platforms like Salesforce, Salesforce Marketing Cloud, and Marketo, which makes the app powerful among users. Established in the year 2015, Outfit started its service with a mission to enable organizations to empower their brands while producing more quality and efficient material faster. Today, the Outfit software now becomes the go-to avenue for universities, real estate, technology, enterprise, financial service, and marketers for brand management. With its popularity in the market, Outfit was recognized as one of the best brand management software today, together with its competitor platforms such as Frontify, Brandworkz, Brandfolder, Loomly, Widen Collective, Lucidpress, Third Light, and Yext.

Yext is a cloud-based brand management software that provides robust solutions for businesses of all sizes. Such solutions include App Directory, Analytics Dashboards, Knowledge Assistance, Digital Asset Management, and so much more. With the leadership of CEO, Howard Lerman, Yext became one of the fastest-growing platforms in the market. As a matter of fact, since its establishment in 2007, this app already has an estimated revenue of $228 million per year, and it also has more than 1,230 reviews. Those reviews can help you have a better understanding of Yext's tools and features. On top of that, this platform also offers one of the most affordable price plans among brand management software. With only $4 per week or $199 per year, for its basic plan, you can already start utilizing Yext for your operations. However, Yext is not the only app in the industry. It competes with world-class apps, including Frontify, Bynder, Brandworkz, Loomly, Third Light, Brandfolder, Lucidpress, Widen Collective, Outfit, and Marvia. Know more about these other platforms when you scroll down.

Brandworkz is a brand management and digital asset management, combined into one advanced software solution. It is developed for brand managers and marketers to have all of their content and assets in one system for a more efficient and effective workflow. Brandworks offers its high-end brand management and digital asset management features that simplify and streamlines the management process of brand content and marketing processes, such as asset tagging management, automated file formatting, asset and content promotion, asset linking, approval workflow, visual reporting, and brand guidelines-asset linking. On top of that, Brandworkz establishes brand consistency across content, for it provides an asset versioning function, which ensures the most up-to-date content. Today, Brandworkz has been utilized by over 2,500+ users, including renowned brands and institutions like Dr. Martens, the University of Greenwich, Aon, Bakertilly, and Middlesex University London. With its recognition among various users, Brandworkz was also recognized in several awards, such as Best Engagement of Brand Ambassadors and Best Use of MarTech for Employee Engagement.

Brandfolder is another digital asset management platform that also provides brand management solutions for businesses. Founded by Chris Glode and Luke Beatty in 2012, Brandfolder was launched to support the complexity of dealing around brand consistency for every business and organization. With a goal to maximize its user's brand management potential, Brandfolder provides its high-end features, including ingest and storing, organization and curation, smart search discovery, edit and convert, creative tools, as well as collaboration tools. What also makes Brandfolder the best brand management platform today is it provides vast integrations for third-party applications, such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Gmail, Google Analytics, HubSpot, IBM, and Google Apps. Brandfolder also becomes the prime competitor for other brand management software like Frontify, Bynder, Third Light, Lucidpress, Widen Collective, and Loomly. Today, with over 60,500 users, Brandfolder now earns $12 million in revenue, with over 50+ professional employees, ready to serve various users.

Marvia is a straightforward web-based brand management software that enables marketing teams to efficiently create, share, and stay on top of their marketing content. CEO, Joep Donders' superb leadership developed this app into one of the top notch platforms in the industry. Mr. Donders also has a small yet excellent team of 14 employees, all ready to provide you assistance when you choose to use Marvia. On top of that, the platform has more than 180,000 active users per month, and it also has over 1,800 reviews, which one can find scattered across various websites. Founded in 2007, in the Netherlands, Marvia brings strong competition to other platforms. The apps that it competes with are Frontify, Bynder, Brandworkz, Loomly, Third Light, Brandfolder, Lucidpress, Widen Collective, Outfit, and Yext. If you want to know how Marvia competes with these superb brand management software, scroll down now. Plus, know more about the Marvia platform itself today.

Widen Collective is a cloud-based brand management software that enables businesses of all sizes to manage their brand's content in various channels. It is arguably the earliest app of its kind, since it first opened its functions in 1948. Now, the app has more than one thousand active users, and has over 1,800 reviews around the internet. This provides you superb insights regarding its functionality. Aside from that, Widen Collective also earns precisely $21.5 million per year in revenue, making it one of the big earners in the industry. The numbers above only show the fantastic leadership of company CEO, Matthew Gonnering. Plus, he has excellent helpers in more than 130 employees to deliver customer satisfaction. Although the numbers show Widen Collective’s reliability, they do not show its competitive edge against other platforms. For that, you can scroll down to our list below. It contains all excellent competitors of this app, including Frontify, Bynder, Brandworkz, Loomly, Third Light, Brandfolder, Lucidpress, Outfit, Yext, and Marvia.

Loomly is a cloud-based brand management software that also provides marketing solutions for businesses, influencers, freelancers, and social media managers. It also enables users to seamlessly integrate with social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and much more. This platform offers highly affordable price plans, starting at $34 per month (Base plan) or $25 per year. Because of that, it already has an estimated annual revenue of $1.4 million, which is a large sum, considering that it only started its services in 2016. On top of that, Loomly is well-equipped to handle your needs, thanks to its more than 200 employees, including CEO, Thibaud Clement. If you are looking for a brand management software, this app can provide robust tools and features. However, since there are also various top notch platforms available, we suggest that you know about Loomly’s alternatives as well. They are Fronitfy, Byner, Brandworkz, Third Light, Brandfolder, Lucidpress, Widen Collective, Outfit, Yext, and Marvia. Get to know these software more when you scroll down.