10+ Best Automotive Marketing Software 2023

CDK Global is one of the leading providers of integrated data and technology solutions for the automotive, heavy truck, recreation, and heavy equipment industries. With more than 30,000 retail client locations, CDK Global has been helping dealers in building customer relationships which helped the platform generate more than $2 billion in revenue.

Aprimo is a marketing operations platform that provides technology solutions that help businesses deliver satisfying customer experiences through the creation, management, retention, and distribution of digital assets. Since its establishment in 1998, Aprimo has been servicing the world’s leading brands which helped the platform generate an estimated annual revenue of $47.1 million a year.

PERQ is a marketing technology company that provides solutions empowered by artificial intelligence for businesses from home furnishings, multifamily, and auto retailing industries. Since its establishment in 2001, PERQ has been helping companies by offering software solutions that help them increase their customer engagement, which helped PERQ generate an estimated annual revenue of $13..3 million a year.

AutoLeadStar offers superior automotive marketing solutions with proven predictive AI-powered algorithms that increase lead generation by over 35% from web traffic which leads to a highly trackable spike of car sales. The platform enables dealerships to drive sales-ready traffic to their website while running multiple, vehicle identification number (VIN) level inventories for every car and showing customers tailored ads following their online behavior. 

AutoAlert is a leading data-mining platform designed for innovative automotive marketing. It provides dealerships with robust tools and features that bring together business-critical customer data, empowering teams with data-driven sales and data-oriented marketing by turning data insights into communications that deeply resonate with the audience. The platform also gives teams streamlined processes that help them act as opportunities come.

ZeroSum offers an incredibly solid automotive marketing intelligence that radically eliminates wasted ad spend while increasing sales through harnessing the power of AI-powered marketing tools and real-time data. It has proven features that make it the prime choice of thousands of dealers including Ford, Toyota, Bentley, and Kia.

Modera is a SaaS platform that uses artificial intelligence to provide omnichannel automotive retail solutions which support more than 30 automotive brands. Since its establishment in 2010, Modera has been providing advertising and comprehensive marketing and communications programs, as well as plug-and-play integrations available for more than 30 thousand dealers.

Driven Data is a platform that provides marketing campaigns for the automotive industry by delivering full visibility into the data to make better decisions. Since its establishment in 2013, Driven Data has been delivering data-enabled solutions to its clients and partners which enabled the platform to generate $120.54 million in sales.

LeadLocate is a platform that offers all-in-one lead generation software and CRM solutions, helping organizations by providing the necessary tools to generate sales. Since its establishment in 2012, LeadLocate has been giving clients sales opportunities in their local market across different industries such as automotive, real estate, B2B, marine, and more.

Mailify is one of the leading providers of email marketing services and SMS software that offers solutions that allow you to manage your contact lists, segment your database, and automate your campaigns. Since its establishment in 2001, Mailify has also been providing marketing tools used by more than 40 thousand professionals to help them stand out and increase their sales.