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10+ Best App Store Optimization Softwares 2021

App Store Optimization (aka ASO) is the process of optimizing a mobile app’s marketing copy (keywords, title, icon, screenshots, description, video) to rank it higher on app stores and is often described as an app store SEO.

Alternatives

Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Adjust 4.6 Christian Henschel Custom 2012 $132.5 M 530+ Berlin 5500+ Reviews N/A
TheTool 4.7 Daniel Peris $29 2017 $3 M 12+ Barcelona 5400+ Reviews N/A
Mobile Action 4.5 Aykut Karaalioglu $49 2013 $2.8 M 50+ San Francisco 3900+ Reviews N/A
App Radar 4.4 Thomas Kriebernegg Free 2015 $3.2 M 50+ Austria 3500+ Reviews N/A
Appfigures 4.7 Ariel Michaeli $ 9.99 2009 $3.5 M 50+ New York 6700+ Reviews N/A
MightySignal 4.7 Shane Wey Custom 2014 $2.6 M 10+ Las Vegas 3420+ Reviews N/A
App Annie Intelligence 4 Ted Krantz Custom 2010 $100 M 400+ San Francisco 5620+ Reviews N/A
ASOdesk 4.7 Sergey Sharov $41.6 2015 $9 M 10+ Moscow 7420+ Reviews N/A
AppTweak 4.8 Olivier Verdin $58 2014 $5 M 40+ Brussels 7650+ Reviews N/A
AppFollow 4.7 Anatoly Sharifulin $111 2015 $3 M 58+ Helsinki 9872+ Reviews N/A

Adjust

4.6 User Rating
Custom Price
Marketing Attribution, Attribution Modeling, Mobile Analytics Features
Overview
Adjust is an App Store Optimization Software that was founded in the year 2012 by CEO Christian Henschel together with co-founders Paul H. Müller and Manuel Kniep to assist marketers in making data-driven decisions that will help them expand their business ranks. Adjust has 16 offices across the United States, Europe, and Asia and with more than 500 excellent employees.

TheTool

4.7 User Rating
$29 Price
Push Notification, Reporting & Analytics, App Store Optimization Features
Overview
TheTool is an easy-to-use ASO platform that assists in analyzing and optimizing the main KPIs of App Store Optimization for apps and games (Keyword rankings, Top Charts Rankings, user Ratings, Conversion Rate, Installs, Revenues), as well as providing competitor benchmarks in order to make the best ASO strategy decisions.

Mobile Action

4.5 User Rating
$49 Price
Push Notification, Reporting & Analytics, App Store Optimization Features
Overview
ASO, Market, Ad Intelligence, and Apple Search Ads campaign management platform that offers businesses keyword tracking, app localization, keyword research, analytical reports, and a simple ASA campaign optimization experience. The keyword intelligence tool is the best feature of Mobile Action. It's a great way to keep track of your categories and those of your competitors.

App Radar

4.4 User Rating
Free Price
A/B Testing, Competitor Analysis, Content Management Features
Overview
App Radar is an artificial intelligence powered software that was founded in the year 2015 by Thomas Kriebernegg and Christian Janesch. The main goal of the company is to help mobile apps and games grow through self-service tools applicable for app store marketing. It is globally trusted by customers such as iTranslate, meister, and more.

Appfigures

4.7 User Rating
$ 9.99 Price
Universal Analytics, App Store Optimization, Competitor Intelligence Features
Overview
Appfigures is an all-in-one analytics and insights platform that was founded in June 2009 by Ariel Michaeli. The said company is located in New York, NY and it belongs to the marketing and advertising industry. It also has about 11-50 employees who aim to assist target users mainly: top developers, publishers, marketers, and analysts. 

MightySignal

4.7 User Rating
Custom Price
Advertising analytics, App keyword, Integration Features
Overview
MightySignal is a market intelligence platform that was founded in 2014 by Jason Lew and Shane Wey in San Francisco, California. Its goal is to provide sales and marketing teams sufficient knowledge and efficiency through detailed and accurate mobile data production to close more deals faster, and obtain positive business operation.

App Annie Intelligence

4 User Rating
Custom Price
Advertising analytics, App keyword, Customized graphs Features
Overview
App Annie Intelligence is the pioneering company that offered a mobile performance suite in the year 2010 by Bertand Schmitt. The company is said to be the most reliable platform in terms of mobile analytics and mobile data. Around 2020, the company expanded its scope and released App Annie Ascend, an advertising analytics solution.

ASOdesk

4.7 User Rating
$41.6 Price
App Store Optimization Tools, Competitor Analytics, API Features
Overview
ASOdesk is a multi-functional platform for mobile marketing that was founded in the year 2016 by Sergey Sharov. It has served about 16 million applications with 30 million keywords in 100 countries around the world. In the year 2021, ASOdesk has received multiple awards such as Users Love Us, High Performer, and so on.

AppTweak

4.8 User Rating
$58 Price
App Intelligence, Market Intelligence, Integrations Features
Overview
AppTweak is the supreme App Store Optimization Software that is credited by over 1,500 mobile leaders in more than 100 countries worldwide. Launched in 2014 by CEO Olivier Verdin, AppTweak has gained a revenue of over $5 million together with its talented and valued team. AppTweak has four offices located in San Francisco, Brussels, Bengaluru, and Tokyo.

AppFollow

4.7 User Rating
$111 Price
Competitor Monitoring, Reviews Management, ASO Reporting Features
Overview
Founded in the year 2015 by CEO and owner Anatoly Sharifulin, AppFollow is leading the industry as an App Store Optimization Software. Over 100,000 known businesses all around the world have entrusted their growth to AppFollow such as Miro, Gett, HubSpot, Yahoo, ESPN, Wrike, VMWare, Intuit, and a lot more.