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10+ Xero Alternatives and Competitors


4.3 User Rating
$35 M Revenue
3000+ No of Employees
2006 Founded
SaaS Industry
Accounting Category
Steve Vamos CEO

Xero is a financial software app that enables users to seamlessly collaborate with each other. With its highly advanced tools and feature set, Xero now has more than 1.4 million highly satisfied customers. On top of that, it is earning accurately $35 million in one year. That is an astonishing feat, considering it has only been made available in 2006. With that the company can thank the leadership of their CEO, Steve Vamos, and their 3,000 employees. There are three, however, that cannot go unnoticed. They are Gary Turner as the Managing Director, Matt Vickers as the Director, and David Yuan as a Member Of The Board Of Advisors.

Based in New Zealand, specifically in Wellington, Xero simply offers world-class solutions. Although there are also those that claim to offer the best solutions. These companies are the ones that compete with Xero to be your daily accounting software. Such software companies are Zoho Books, NetSuite, FreshBooks, QuickBooks, Sage Intacct, Wave, Tipalti, BlackLine, Kashoo, and Sage Business Cloud Accounting. If you want to learn more about these superb platforms, scroll down now.


Logo Name Rating CEO Pricing Founded Revenue Employees Location Reviews Customers
Zoho Books 4.8 Sridhar Vembu $9 1996 $600 M 9100+ Chennai 1230+ Reviews 13000000+
Quickbooks 4.5 Sasan Goodarzi $5.22 1983 $16.7 M 9400+ California 2300+ Reviews 2000000+
FreshBooks 4.6 Mike McDerment $6 2003 $65 M 1500+ Toronto 1500+ Reviews 24000000+
NetSuite 4.6 Zach Nelson $99 1998 $800 M 603+ San Mateo 1590+ Reviews 21000+
Sage Intacct 4.5 Robert Reid Custom 1999 $95 M 500+ California 1200+ Reviews 11000+
Tipalti 4.4 Chen Amit $299 2010 $10 M 305+ San Mateo 1600+ Reviews 900+
Wave 4.5 Kirk Simpson Free 2009 $40.5 M 205+ Toronto 1258+ Reviews 3500000+
BlackLine 4.4 Therese Tucker $6 2001 $289 M 1055+ California 1450+ Reviews 2200+
Sage Business Cloud Accounting 4.3 Steve Hare $10 1981 $2.3 B 13000+ Tyne 1200+ Reviews 6100000+
Kashoo 4.2 Jim Secord Free 2009 $1 M 105+ Toronto 1900+ Reviews 150000+


  • $20/mo
  • Send 5 invoices and quotes
  • Enter 5 bills
  • $30/mo
  • Send invoices and quotes
  • Enter bills
  • $40/mo
  • Send invoices and quotes
  • Enter bills

Key Employees

Image Name Designation Email ID Twitter Linkedin
Gary Turner Managing director N/A N/A
David Yuan Member Of The Board Of Advisors N/A N/A


“ Xero - A Truly Cloud Accounting Software ”

4/5 (overall) - Kenneth Jhim I.
  • Easy to use, easy to input data and there’s often little popup boxes to explain what elements are. It’s cloud managed, so no need to download any software or store anything locally.
  • Easy of use, setup myself (with a little help for a bookkeeper), support has always been superb.
  • Support is a bit, there isn’t a live chat support like there is with competitors and it lacks the aesthetics of products like Quicbooks and the same level of reports.
  • Bank feeds not always sync, which is also a problem I have at the moment.

“ Good Accounting Software, but lack decent reporting and live chat support ”

3.8/5 (overall) - Louis J.
  • Overall it has been good, not excellent but good. It pretty much serves my client well as a whole and we are loving the projects feature.
  • I like Xero because it is a cloud-based accounting software. I like the fact that this is a better tool for managing company and individual invoices, purchase order and other expenses.
  • We ended up with a big mess of a problem in 2018 and communication with Xero was very slow going. In the end, they were unable to help us solve our problem.
  • It’s been easier to use Xero than I expected, but I had a nasty surprise at tax time when I realized the default accounts/descriptions for expenses did not correlate 1:1 to IRS categories.

“ Affordable professional level accounting software for small business ”

4.5/5 (overall) - Kathryn H.
  • As a cloud based account system its is as good or better than other tested. It has all functionality needed and does not break the bank for the features.
  • Great tutorials for when you need a little extra help. Super easy, and professional-looking, invoicing solutions – repeating invoices, on the go invoices, and more.
  • Everything is really difficult to navigate. Payroll (when it used to be offered) did not have direct deposit, 941 taxes could not be paid electronically, it was just a huge time suck for me.
  • Outside of Xero billing for things that were supposed to be free, which after complaining they claim they will reconcile but I had to threaten with a lawyer to get that reaction.


  • Access Control
  • Analytics
  • API
  • Accounting Integration
  • Application Integration
  • Agile Software Development
  • Automated Billing
  • Billing & Invoicing
  • Business Intelligence
  • CRM Integration
  • Campaign Analysis
  • Collaboration Tools
  • Collaborative Workspace
  • Marketing Automation
  • Predictive Sales

Images & Videos

Q & A

How much does Xero cost?

For Xero’s price, it usually would cost $7 for one user/month + $5 for additional active users/month. The first month’s use for this app is free for any number of users, but it only applies to the existing Xero subscribers.

How long is Xero's free trial?

Xero provides free-trial access for 30 days to its users. The free trial version includes all of Xero’s high-end accounting solutions, from unlimited user access, down to 24/7 support with no credit card required.

Does Xero provide free certification?

Sadly, there’s no option to become Xero Certified without being a member of its partner program, unlike QuickBooks. Xero’s certification takes place over a series of seminars and training, plus, it requires 40 Xero University credits to gain initial certification. To sum up the process, users need to undergo 12 months to complete the program to get certified for a year.

What's the difference between Xero and QuickBooks?

The difference between Xero and QuickBooks is that Xero is far easier to use, compared to QuickBooks. However, the setup interface for Xero is more complicated compared to QuickBooks, for QuickBooks has a more attractive interface.

Is Xero safe to use?

Yes, Xero guarantees the safest overall user experience. It highly works, since Xero is encrypted using industry-standard SSL to help protect every user’s vital data, such as ID, password, and financial data. On top of that, Xero also provides two-step authentication for an additional layer of security for fraud issues and malware attacks.

What several companies today that utilize Xero?

With Xero’s capacity to deliver superb accounting solutions, more companies nowadays have already lean into Xero’s services. To name a few of them, companies like UploadCare, StackShare, Wagon, FinTech Consortium already trusted Xero as their main accounting platform.

What business scale can Xero cater to?

Xero is primarily programmed to deliver accounting solutions for small to medium-sized businesses and operations.